Prestigious FRENCH HERITAGE state Label

AYRENS the renowned French manufacture of very high-quality fashion umbrellas and sunshades enters the prestigious narrow circle of corporate excellence, labelled by the French State "French Heritage Company" (“Entreprises du Patrimoine Vivant”). 

This label is granted to French companies having "rare and exceptional know-how and indisputable" expertise serving the "MADE IN 

To date, 1200 companies only (ie: 2 out of 10 000) are labelled "French Heritage Company". 

Among them, companies as prestigious as LOUIS VUITTON, CHANEL, DIOR, HERMES, CELINE, LANVIN, GIVENCHY, KENZO, GUERLAIN, BOUCHERON, CHAUMET, BERLUTI, LESAGE, LONGCHAMP, REPETTO and other small and medium enterprises contribute to the national and international reputation of French know-how. 

The EPV label: a reference for consumers, customers and consumer motivators
Network of excellence for products “made in France” and a reference for consumers, customers and consumer motivators who want to benefit from the services of a professional known for his respect of the state of the art and his exceptional aptitude. 

The guarantee of rare and exceptional know-how
A labelled company offers excellent services and is a reference in its field of activity.The label is therefore a reference for people who are seeking companies with  exceptional know-how. 

A sign of tradition and modernity
A labelled company is often a company whose activity has close ties to the history of a profession or geographical area. Their commitment to perpetuate or reintroduce techniques that guarantee the highest level of quality bears witness to their attachment to tradition and to good practices.Living Heritage Companies also breathe life into their profession and move it forward.They invent and innovate, both in terms of production methods and products, in order to meet new expectations of consumers, customers and consumer motivators. 

Meeting the most specialised requirements
A labelled company is perfectly able to carry out unique and exceptional work and to suggest customised solutions to original projects or demanding customers. By choosing a French Heritage Company, consumers, customers and consumer motivators receive personalised solutions and services for their special orders. 

Support for products “Made in France
The majority of French Heritage Companies are active internationally and thus export emblematic French know-how.

Discover and share
Guardians of specific heritage, many French Heritage Companies offer the public the opportunity to discover their history industry and work through organising workshop visits, or opening museums or areas dedicated to showing their collections.


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